• Design curriculum-aligned educational resources (activity booklets, assessments, posters and presentations) for early years through secondary learners, using Adobe Creative Suite and MS Office, balancing visual clarity with educational intent.

• Collaborate across five international teams to create high-quality print and digital materials that supported diverse learning needs and uphold consistent brand identity.

• Lead the design of Twinkl Transfer, a full SEAG practice paper suite modeled on official exams and praised for its accessible, learner-focused layout.

• Designed 25+ dynamic two-page spreads per quarterly issue, combining editorial storytelling with clean, modern layouts that elevated reader experience.

• Led the transformation of the print newsletter into a fully interactive digital magazine, increasing customer engagement by 35%.

• Partnered with the publisher to refresh the brand’s visual identity across print and digital platforms, ensuring cohesive, audience-focused design.

• Designed visually compelling online storefronts for digital creators, boosting content monetization by 55% through strategic layout and brand storytelling.

• Developed custom brand kits—including illustrations, color palettes, and typography—used by clients to build cohesive, recognizable identities.

• Partnered with account managers to deliver tailored, user-focused designs that enhanced brand presence and increased client satisfaction.

• Founded and manage SML Studio, where I partner with mission-driven clients to deliver strategic branding, design, and marketing collateral using Adobe Creative Suite, Canva, and Figma.

• Lead a wide range of design projects including digital magazines, branding, and e-commerce materials—each crafted to balance visual clarity with compelling storytelling and user experience.

• Provided end-to-end creative and digital support, from content planning to social media and newsletter design, helping clients streamline communication, strengthen audience engagement, and grow their reach.

• Spearheaded the design of Twinkl’s branded SEAG practice papers for Northern Ireland. Created the original templates and formatting system from the ground up—now the standard for all Twinkl Transfer resources, including PowerPoints, catalogues, and guidance documents. Recognized in a company-wide newsletter for exceptional design impact and leadership.

Brand Developer | Twinkl Professional Development

• Led the redesign of Twinkl PD webinar presentation templates, introducing versatile, brand-consistent layouts for varied content. These templates became the default across departments, streamlining delivery of professional training materials.

• Redesigned the digital magazine from a static newspaper layout into a dynamic, modern sports publication. This transformation boosted readership from 50,000 to 80,000. The redesign drew advertiser attention, leading to quarterly ad design work aligned with seasonal promotions. Introduced features like “Rising Stars” and digital trading cards.

• Designed high-impact visuals and digital stationery shared across platforms with a combined reach of 150K+. Created inclusive event calendars, daily planners, and social media content used across YouTube, TikTok, and Instagram, enhancing brand engagement and reach.